Marketing Services


03 Nov



Marketing Services involves a wide range of activities that include research, development, and the implementation of marketing plans. It is an area of specialization in advertising and the analysis of customer behavior. Services marketing is now a separate specialized division of marketing that evolved out of the early 1990s when recognizing the unique attributes of online services necessitated different methods than that of traditional marketing of tangible products. The basic elements of restaurant social media  marketing services include research, development, and the integration of these activities to achieve desired results. Services marketers are required to develop strategies that will ultimately benefit the client.


To effectively market tangible goods and services, the primary activity is research. Marketers spend time studying what people want to buy and why they buy it. They also investigate the intangibles (the tangible goods) and the intangible assets (the internet and digital media) that are required to deliver this buy to the target market. All of this information becomes critical in the service marketing process because it helps marketers define and realize what kinds of activities they should engage in and how.


Developing marketing services requires marketers to create a marketing strategy that will address all of the intangibles and the intangible assets associated with offering the tangible products to the target market. The marketing strategy should encompass the distinct advantages of offering tangible products such as a product or service. Additionally, the marketing strategy should integrate all of the elements of tangible products and the intangibles associated with them. In other words, marketers must determine the best way to combine the tangible product with the intangible asset. This integration of the intangible and tangible assets is known as the intangibles-intangible-marketing approach.


Another key aspect of services marketing campaigns involves developing and maintaining the relationships between the clients and their service providers. These relationships become especially important for service providers with smaller accounts. The larger the account, the more difficult it can be for the service provider to maintain consistent relationships with its clients and to train its staff.

 Consequently, it becomes increasingly important for service providers to develop and maintain close and frequent communication with their clientele and to have regular training sessions for their service staff.


The creation of the customer journey requires the knowledge and expertise of marketing professionals to determine who among the numerous possible customers might purchase the online platform of AirBoat. It is in this context that services marketing strategies make strategic use of information technology to track and discover the preferences and actions of customers. This information is used to tailor marketing efforts to those customers most likely to convert into customers. Such research efforts can also help marketers determine the right marketing strategy to pursue given the data from the customer journey analysis.


Many of the practices used by marketing services in service industries extend beyond traditional marketing practices. One example is that many service industries have adopted social media marketing campaigns in which they create and distribute promotional content via various social media outlets such as Facebook, Twitter, and YouTube. These facebook marketing  efforts are designed to attract and entice users who may then become repeat users. The goal is to attract and build customer loyalty. By following this strategy, service providers have the potential to leverage social media marketing to gain increased visibility and credibility in their target markets. This, in turn, may lead to improved sales. To get a detailed overview of this topic, see here: https://en.wikipedia.org/wiki/Social_marketing

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